EdenTivon20&24prep

Use of camera. Extreme closeup- a small section of an object/ person Close up- neck and face Long shot- whole body and background so you get a sense of the setting Wide shot- get a lot of the background  Medium shot- waist up, can see more of the character and the background Point of view- the camera is in place of the person, can see from their POV Low angle- puts the character in a position of power and makes the viewer feel inferior High angle- makes the character seem vulnerable and puts the viewer in a position of power Over the shoulder-filmed over the shoulder of the character Speed of shots What is the effect of having a few slow moving shots and changing to lots of fast moving shots? The beginning will build suspense for the viewer and slowly begin to reveal the message and when it speeds up the message will be reinforced and this is likely to install fear, excitement and a sense of thrill in the viewer.  Voice overs reinforce the brand Text What text has been used? W...

1. list as many job roles as possible in advertising. Designer  Editor Director Animator Photographer Actor/ model Prop man Stunt co-ordinater Writer Copy writer Graphic designer Accountant  Illustrator Producer Social media manager Market researcher Head of marketing 2. 

List of good attributes: highly organised creative patient hard working focused  good listener able to work independently ability to to work as part of a team leadership qualities What are attributes? What we are good at, what we are not good at. A persons qualities or skills  Characteristics of a person. A negative attribute I need to work on: can sometimes be bossy, trying to control aspects of others lives if it impacts me. However, I am working on it and have recently tried to let others do what they want and bite my tongue. List of my attributes: Organised  Well motivated  Easily distracted  Friendly  Focused Good listener Positive attributes: Hardworking Good listener Creative  Focused Leader Passionate and devoted Empathetic  Negative attributes: superiority complex easily distracted not as organised  not focused  inability to take initiative indecisive procrastinate Behavioural attributes needed in a media career Patience Flexib...

Aim: To identify the key devices used in advertising slogans. "have a break, have a Kit-Kat" It's catchy and therefore memorable to the audience.  Advertising techniques. Technique , Reason Brand summary - Makes the brand's benefit's and specialties clear Brief - clear and to the point Rhymes - sticks in the mind, easy to remember  Repetition of the brand name - repeating something three times or more helps it to become memorable  Alliteration - similar to rhyming, repeating of letters at the beginning Use of second person - consumer feels spoken to personally, involved in the product or identify on offer Use of every/always - indicates the unswerving commitment  Present tense - universality/ timeless Imperatives - assertive demands designed to sweep the consumer along in agreement. Use of capitals - for emphasis Humour - consumers are entertained, so tend to be well disposed towards the brand Use of puns/ wordplay - gives a 2nd layer of meaning to impress the co...

 Advertising campaigns that were banned/ considered to be banned Misleading: to mislead is to suggest that the service or product will offer the audience something that it actually will not. Examples: Red Bull "it gives you wings" Volkswagen; claimed environmentally friendly cars which aren't Offensive : Adverts that offend people by making fun of something in an inappropriate way. Examples: KFC 'halal' advert Offensive: This ad highlights a woman's body and promotes what the brand believes is the ideal body type, this could be triggering for people who suffer from body image issues and therefore many people likely complained about this advertisement. In addition, the campaign reinforces stereotypes that women need to look a certain way and dress a certain way which many people would find offensive in today's society.  Harmful: Interestingly, this advert by the razor company, Gillette can suggest harmful and simply immature behaviour by using a baby in th...

Advertising : a campaign promoting an idea or product with the intent to persuade or generate interest within a target audience. The campaign may use many different forms of media to promote a message for a set amount of time. Media platforms used to advertise: Social media, video adverts, magazine adverts, billboards, bus signs, radio adverts, leaflets, pop-up ads (on games), newspaper ads. Evian- live young ad What is the message? Evian is attempting to convey the idea that drinking their water will allow you to feel younger and therefore happier and freer, like a baby. This would be for an older target audience. Is it effective? Yes, the message is clear and the execution of the advert is memorable so people are more likely to notice it and speak about it, promoting the brand awareness further. What style is used to convey this message? There is a juxtaposition of style: rap and babies in nappies Boys will be boys- strapline for an ad What was the message? Boys need to be held accou...